The maker of the CARROT TODO app does user experience and marketing right in so many ways. To keep this post short, let’s just focus on one bit of video marketing titled CARROT Launch Trailer. The video is fun enough that I even saved it to watch again!
The video starts with some exciting music and a strong message similar to this: “the todo list with a personality.” It’s a good clear message which shows how it distinguishes itself and what the app does.
With the blue circle pulsing, the video moves on to the playful and humorous statements of “Let’s play a game. We’ll call it ‘Don’t Suck at Life.'” It shows some functionality of the app and then moves on to the rules of the game. Get stuff done or CARROT will get mad!
As someone who has used the app for years, I guarantee she (CARROT) will get mad. CARROT is often referred to as the user’s “new mistress.” Here’s the video:
One thing the video doesn’t show you is the funny and sometimes creepy (in a humorous way) push notifications that the app receives. I highly encourage you to turn the notifications on. Although the humor is often dark, it is fantastically funny. Check out the app for yourself!